Recover, TextileGenesis to verify recycled material supply chain integrity
Recover, a recycled cotton and cotton-blend fibre producer, has initiated a partnership with Lectra company TextileGenesis to implement digital tracing of its recycled waste materials throughout the textile value chain.
June 5, 2025
Jangoulun Singsit, Just Style
Recover and TextileGenesis will digitally track recycled waste materials across the entire textile value chain.
The initiative aims to monitor the journey of Recover’s recycled cotton and polycotton materials from their inception as fibres to their final form as completed apparel.
For this purpose, two representative styles have been chosen to test the platform across various supply chain models.
To ensure a verified chain of custody at each stage of transformation, TextileGenesis used its Fibercoin technology to create digital tokens corresponding to each kilogram of material.
This pilot represents a key step in Recover’s strategy toward circularity by showcasing how digital traceability can confirm the authenticity of recycled content, encourage supplier engagement, and facilitate compliance with regulations such as the upcoming EU Digital Product Passport (DPP).
By integrating TextileGenesis’ traceability platform, Recover seeks to enhance its current methods, which include physical tracers and Global Recycled Standard (GRS) certification, by introducing an additional layer of transparency.
Upon successful completion of the industry pilot, Recover and TextileGenesis plan to implement comprehensive fibre-to-retail traceability for Recover recycled fibres throughout the textile supply chain.
GlobalData Strategic Intelligence
Fiber-to-retail traceability will provide Recover and its brand partners with access to a verified digital chain of custody. This system will support authenticated recycled content claims, integrate with physical tracer audits as needed, and offer insights into supplier ESG credentials along the supply chain.
Recover senior sustainability manager Orsolya Janossy stated: “Traceability plays a foundational role in validating circularity claims and preparing for regulations like the EU Digital Product Passport.
“This pilot will enable us to test the TextileGenesis system in real-world conditions. It will provide our brand partners with verified data to support responsible sourcing, product-level disclosures, and credible circularity claims.”
Recover’s supply chain partners were integrated into the TextileGenesis platform through multilingual training and comprehensive technical support.
The suppliers executed transactions using robust Fibercoin technology modules, which resulted in a transparent digital footprint for each unit produced, says Recover. The success of this initiative was attributed to TextileGenesis’ structured onboarding process, localised support, and responsive assistance.
TextileGenesis founder and CEO Amit Gautam said: “Recover is demonstrating how traceability can be embedded into circular business models—not just to validate recycled content but to create the verified data infrastructure needed for regulatory compliance and brand accountability.”
Last month, TextileGenesis partnered with outdoor brand global conglomerate Fenix Group to optimise traceability and transparency and address the growing demand for sustainable practices in the outdoor industry.
Read the full article on Just Style here.