Fenix Outdoor Group Partners with TextileGenesis for Fibre-to-Retail Traceability
June 9, 2025
Collaboration boosts transparency across Fenix’s supply chain, reinforcing sustainability and regulatory compliance.
TextileGenesis, a Lectra company, has partnered with Fenix Outdoor Group—owner of premium outdoor brands like Fjällräven, Hanwag, Royal Robbins, and retailers such as Globetrotter and Naturkompaniet—to implement fibre-to-retail (FTR) traceability across its product lines.
Focusing on preferred materials including cotton, synthetics, animal fibres and MMCFs, the collaboration will use TextileGenesis’ digital token-based technology to enable robust material tracking from source to shelf.
“This partnership allows us to transparently communicate the journey of our products, building consumer trust and reinforcing our commitment to responsible sourcing,” said Saskia Bloch, Global Sustainability Director, Fenix Outdoor.
The initiative builds on a successful 2023 pilot and aligns with growing consumer and regulatory demand for verified sustainability claims.
“Fenix is setting a strong example by embedding traceability into its operations,” said Amit Gautam, CEO, TextileGenesis. “Together, we’re advancing sustainable practices in the outdoor industry.”
By integrating TextileGenesis’ platform, Fenix aims to ensure end-to-end supply chain transparency and uphold the highest standards of ethical sourcing.
Read the article on Textile Insights here.