Paris – June 23, 2026 – NATIVA™, the globally recognized ingredient brand offering traceable natural fiber solutions, is launching its NATIVA™ Wool and NATIVA™ Cotton programs on TextileGenesis™, a Lectra company. Using TextileGenesis’ fiber-to-retail (FTR) module and Fibercoin™ technology, the rollout replaces PDF-based Transaction Certificates with a secure digital chain of custody.
From certified farms to 100% digital end-to-end traceability
NATIVA fibers are sourced from certified farms that meet strict standards for animal welfare, land management and ethical labor practices. Until now, tracking materials across downstream processing stages has relied on paper-based certificates, which are difficult to manage at scale and vulnerable to fraud.
With TextileGenesis, NATIVA adopts a fully digital model. Each physical shipment of NATIVA Wool or Cotton is linked to a unique digital token via Fibercoin technology, creating a tamper-resistant record at every transformation stage. This eliminates the gaps inherent in manual documentation and provides an auditable trail from raw fiber through to finished product.
A robust tool to back CSR claims offering full visibility for brands, across their supply chain, the token-secured data can be used to authenticate responsible fiber claims and to detect potential issues upstream, such as overclaiming, mass balance mismatches or unauthorized material substitution.
With regulatory requirements such as the EU Eco-Design for Sustainable Product Regulation (ESPR) approaching implementation, this provides brands with a stronger data foundation for product-level disclosures, as well as precise compliance reporting.
“NATIVA™ sets the standard for responsible fiber sourcing. NATIVARegen™, its global regenerative program, goes further — actively restoring the soil, educating farmers, safeguarding biodiversity and empowering communities. Now, through TextileGenesis, every step of that journey is digitally verified and fully traceable, giving brands a credible foundation to share with the end consumer,” said Maria Estrada, Global Director of NATIVA™.
Traceability that starts at the source
NATIVA’s supply chain is being onboarded to the TextileGenesis solution across tiers and geographies, with Fibercoin modules capturing each step as a verified digital record. Origin data embedded in the certified farm-level program by NATIVA™ becomes part of a connected value chain that follows the material all the way from nature to the finished garment.
“Most traceability programs operate product backwards and only gain visibility to the yarn or fabric stage. With NATIVA, the Fibercoin model from Fiber-to-Retail is leveraged, with traceability data starting at the farm. This means brands have a connected record from the source of the fiber through every processing step to the finished product,” said Amit Gautam, Founder and CEO of TextileGenesis.
About TextileGenesis
Founded in 2018, TextileGenesis, a Lectra company, provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital traceability of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. The platform provides traceability for textiles, leather and footwear, employing Fiber Forwards traceability for sustainable and certified materials and Supply Chain discovery approach to traceability for conventional materials.
Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material’s life cycle. TextileGenesis platform also identifies and flags supply chain compliance/legal risks across the value chain from tier 1-4 for brands.
About Lectra
At the forefront of innovation since its founding in 1973, Lectra provides industrial intelligence technology solutions – combining software in SaaS mode, cutting equipment, data, and associated services – to players in the fashion, automotive and furniture industries. Lectra accelerates the transformation and success of its customers in a world in perpetual motion thanks to the key technologies of Industry 4.0: AI, big data, cloud and the Internet of Things.
The Group is present in more than one hundred countries. The production sites for its cutting equipment are located in France, China and the United States. Lectra’s 2,800 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same concern for social responsibility, which is one of the pillars of Lectra’s strategy to ensure its sustainable growth and that of its customers.
Lectra reported revenues of €507 million in 2025, including €89 million in SaaS revenues. The Company is listed on Euronext, and is included in the CAC All Shares, CAC Technology, EN Tech Leaders and ENT PEAPME 150 indices.
For more information, visit lectra.com.
About NATIVA™
A proud brand of the French 150-year-old Compagnie Chargeurs Invest, NATIVA™ brings nature-focused solutions to brands and supply chain partners, centered in 100% traceable natural fibers like wool, cotton, cashmere and alpaca.
NATIVA™ sources the finest Merino wool from leading farms in Argentina, Uruguay, Australia, South Africa and the United States. Cotton is responsibly grown in Greece under the NATIVARegen™ regenerative program, cashmere comes from herders in the Mongolian steppes, and alpaca from smallholder herders in the Peruvian Andes.
