Zegna Group: Scaling Traceability in Luxury
Emenegildo Zegna’s Traceability Journey
Leading with Legacy, Powered by Technology
Building on over a century of heritage in exceptional materials, Ermenegildo Zegna has emerged as one of the first luxury fashion houses to implement comprehensive digital traceability across multiple fiber types. Through their strategic partnership with Textile Genesis, Zegna is pioneering transparency from fiber origin to finished garment across their luxury collections.
Traceability at Scale
Zegna’s global rollout of the TextileGenesis™ platform demonstrates how cutting-edge traceability can be embedded across a complex, multi-tiered supply chain. Through both fiber-forward and product-backward tracing, the platform supports:
Compliance with tightening regulations on material origin, ethical sourcing, and ESG disclosures
Real-time supply chain visibility
Seamless integration with key certifications (e.g., Supima, Authentico® Schneider Group, Alliance for European Flax)
Fibrecoin™: Digital Tokens for Verified Material Journeys
- At the core of the solution is Fibrecoin™—TextileGenesis™’ proprietary digital token system that tracks certified and conventional fibers across over 400 production steps, ensuring:
- Immutable, tamper-proof transaction records
- Prevention of fiber blending, substitution, or mislabeling
- Audit-grade data to back sustainability and compliance claims
Integrated Platform, Advanced Capabilities
TextileGenesis™ offers Zegna a scalable and intelligent platform built for the luxury sector:
- Global Traceability Engine: Designed to manage complex supply networks with automated risk detection
- AI-Enabled Risk Monitoring: Identifies potential supplier risks related to labor, ethics, and environmental performance
- Standards-Ready: Supports over 90% of sustainable material certifications
- Supply Chain Collaboration: Enables seamless data capture from growers, spinners, and mills
Connecting the Dots—From Farm to Consumer
Through direct grower engagement and traceability tools like Authentico® wool tracking and Aura Blockchain’s digital passports, Zegna provides full lifecycle transparency:
Textile Genesis Integration:
- Support for over 90% of sustainable material certification schemes
- Direct certification integrations with standards like Supima, Authentico® Schneider Group, and Alliance for European Flax
- Validation of both certified and conventional materials with real-time data integrity
- Supply chain collaboration ensuring accuracy across the entire value chain
From Zegna Group Sustainability Report 2024
Read the full Ermenegildo Zegna Group Sustainability Report 2024 to explore their comprehensive approach to traceable luxury materials here.
