80% consumers want fashion brands to source
from transparent supply chains
Up to 30% of branded ingredients such as organic or
sustainable fibers are estimated to be fake
TextileGenesis™ is a blockchain-enabled digital transparency
platform for the apparel supply chain
Our technology creates new incentives to drive supply chain
transparency in the apparel industry
TextileGenesis™ is a pioneering traceability platform custom built for the apparel ecosystem
Our vision is two fold: creating radical transparency from fiber-to-retail, and ensuring authenticity & provenance of sustainable textiles against generics.
TextileGenesis™ platform is an outcome of intensive “grass-root” discussions with the entire apparel supply chain from fiber producers, fabric mills, dyeing house, cut & sew, to retail brands.
It's custom-built for the premium and sustainable textiles such as wood-based fibers, premium cotton, specialty filaments, silk, wool and cashmere.
Our technology secures brand reputation against fakes, creates article level transparency from fiber-to-retail, and drives value-chain inventory optimization.
Our technology combines blockchain with GS1 traceability standard for apparel industry
Why Blockchain and GS1
Blockchain is a distributed ledger, immutable to any alteration, and has a natural chain-of-trail for transactions in a diverse ecosystem.
Our platform allows digitization and traceability of any textile asset such as fiber, yarn, fabric, or garment through Fibercoins™ (patent pending). Any sustainable textile player can issue Fibercoins™ directly linked to his textile asset.
GS1 is a global traceability standard used in the food & healthcare industry. We created the first fiber-to-retail traceability data standard for the apparel ecosystsem based on GS1 framework. A well-defined traceability data protocol is critical to capture the full potential of any blockchain solution for business transparency.
Fibercoins™ create the ability to transparently trace & manage the textile products across the apparel supply chain.
Fibercoins™ are blockchain based digital-tokens. They are NOT based on any crypto-currency (Bitcoin, Ethereum, etc) to eliminate the financial and legal risks, and drive ease of adoption for the business-to-business users.
Our enterprise technology is purposefully designed around five core principles
Open network for the apparel ecosystem
Covers the entire value chain from fiber-to-retail
First fiber-to-retail traceability
First global textile traceability standard & language (based on GS1 framework)
Article/SKU level transparency (no “mass balancing” approach)
Digitize any textile asset - fiber, filament, yarn, fabric, garment
“Digital twin” to mirror the flow of physical goods along the chain
Captures the results from forensic audits on textile assets
Plug & play implementation
Cloud-based platform for easy access from any device
Mobile app for full transparency at the retail point-of-sale (POS)
Integration with existing IT systems through APIs, data feeds
Transparency rankings & incentives
Real-time transparency ranking of supply chain partners
Incorporates the existing sustainability credentials
Strong incentives to close the chain & stimulate transparency
Key collaborators and partners
Can a Sustainable Fiber Pledge Work Without Transparency?
Apparel brands seem to be in a race to announce their respective 100 percent sustainable fibers goals. Recently, Inditex announced its ambition to achieve 100 percent sustainable fiber use by 2025, and before that, Ralph Lauren set a similar goal. Our research at TextileGenesisTM reveals that the majority of top 100 brands have announced 100 percent sustainable fibers goals for the next three to five years. This is a highly commendable move by the apparel industry which has been perceived as sluggish in addressing social and environmental challenges.
However, for the majority of apparel brands, supply chain transparency is limited to Tier 1 or Tier 2 suppliers, like the garment makers or finished fabric suppliers. Indeed, according to Fashion Revolution, only 10 out of the top 250 apparel brands can identify the Tier 4 and Tier 5 fiber supplier for their apparel collections.
The ‘Transparency Paradox’ refers to the phenomenon of apparel brands wanting to achieve a 100 percent sustainable fibers target, but having limited to no visibility on their textile fiber suppliers. How will the CEOs and executive boards of these brands demonstrate realization of their sustainable fibers target (proudly announced at their shareholder meetings) in the absence of no transparency up to the origin of fiber itself? In our view, sustainability and transparency are two intimately connected sides of the same coin. No credible sustainability journey or goal is possible without underpinning it with transparency.
“Transparency Paradox’ refers to the phenomenon of apparel brands wanting to achieve a 100 percent sustainable fibers target, but having limited to no visibility across the supply chain tiers up to their textile fiber suppliers.”
Transparency also reduces the business and compliance risks related to counterfeiting of sustainable fibers. Our estimate suggests that up to 30 percent of sustainable fibers in the apparel supply chain could be counterfeited (at fiber, yarn or fabric stage). The well-publicized scandals related to Egyptian cotton and Bamboo fibers clearly indicate that companies face significant risk to brand reputation and unexpected product recall costs due to fiber counterfeiting. Target, Walmart and Bed Bath Beyond is facing a lawsuit related to a spurious Egyptian cotton claim, and Amazon was fined by the Federal Trade Commission (FTC) for “bamboo” T-shirts sold on the platform, which was actually made of viscose/rayon fibers.
Although the transparency debate has primarily focused on compliance, risk elimination and supporting sustainability initiatives, it can also positively contribute to the business in terms of price premium and consumer loyalty.
Recent research in behavioral economics at MIT indicates that consumers are willing to reward brands with a higher premium when they demonstrate fair and sustainable supply chains. In psychological terms, this human behavior is termed as “indirect reciprocity,” or a consumer’s willingness to support a company which is helping others to earn a fair livelihood or using sustainable materials. Successful contemporary brands with a strong and loyal consumer base, like Allbirds, ArmedAngels, Everlane or Eileen Fischer have sustainability and transparency as their core value proposition.
As more apparel brands join the ‘100 percent sustainable fibers club,’ we need to challenge the industry that the deep-rooted transparency paradox is meaningfully addressed by striving for the full value-chain transparency from textile fibers to retail. In the absence of fiber-to-retail transparency, it’s not possible to achieve the above sustainability objectives.
By Amit Gautam, CEO and Founder, TextileGenesisTM. We are an industry-leading transparency platform custom-built for the apparel supply chain, and invented the award-winning FibercoinsTM technology for fiber to retail traceability.
Textile Exchange and TextileGenesis™ sign new partnership to bring viscose & wool traceability
Textile Exchange (who owns the Content Claim Standard, Organic Content Standard, Recycled Claim Standard, Global Recycled Standard, Responsible Wool Standard and Responsible Down Standard) announced a partnership to pilot its chain of custody on the viscose and wool textile supply chain using the TextileGenesis™ pioneering blockchain transparency platform.
The partnership will explore the integration of Textile Exchange’s Central Database System (a chain custody platform jointly developed with GOTS) and TextileGenesis™’ blockchain solution – a collaborative milestone towards maximising the value of digital traceability and physical verification for certified sustainable fibers and materials.
“Textile Exchange has created the space where the industry comes together to share best practice and drive progress towards industry transformation. We’re excited to bring our technology into that forum – to help drive meaningful change and measurable impact” says Amit Gautam, CEO & Founder of TextileGenesis™.
The pilot is carried out in partnership with Lenzing, ArmedAngels, and Schneider group on the viscose and wool supply chain.
Insights on Transparency
#sustainability #MakeItFeelRight Feel Right with Amit GautamTG Video
Webinar Blockchain Myths vs Relevance for the Textile Industry July 20, 2020
Webinar Transparency How it is re shaping the textile value chain August 5, 2020
Blockchain: What are its 3 distinct features?
What's transparency paradox?
FFG led consortium with Kering, Bestseller, Canopy and TextileGenesis™ to drive viscose traceability.
Sustainability pioneers partner with TextileGenesis™ to create fiber-to-retail traceability.