Zegna Group: Scaling Traceability in Luxury

Emenegildo Zegna’s Traceability Journey

Leading with Legacy, Powered by Technology

Building on over a century of heritage in exceptional materials, Ermenegildo Zegna has emerged as one of the first luxury fashion houses to implement comprehensive digital traceability across multiple fiber types. Through their strategic partnership with Textile Genesis, Zegna is pioneering transparency from fiber origin to finished garment across their luxury collections.

Traceability at Scale

Zegna’s global rollout of the TextileGenesis™ platform demonstrates how cutting-edge traceability can be embedded across a complex, multi-tiered supply chain. Through both fiber-forward and product-backward tracing, the platform supports:

Compliance with tightening regulations on material origin, ethical sourcing, and ESG disclosures

Real-time supply chain visibility

Seamless integration with key certifications (e.g., Supima, Authentico® Schneider Group, Alliance for European Flax)

Fibrecoin™: Digital Tokens for Verified Material Journeys

At the core of the solution is Fibrecoin™—TextileGenesis™’ proprietary digital token system that tracks certified and conventional fibers across over 400 production steps, ensuring:
Immutable, tamper-proof transaction records
Prevention of fiber blending, substitution, or mislabeling
Audit-grade data to back sustainability and compliance claims

Integrated Platform, Advanced Capabilities

TextileGenesis™ offers Zegna a scalable and intelligent platform built for the luxury sector:

Global Traceability Engine: Designed to manage complex supply networks with automated risk detection
AI-Enabled Risk Monitoring: Identifies potential supplier risks related to labor, ethics, and environmental performance
Standards-Ready: Supports over 90% of sustainable material certifications
Supply Chain Collaboration: Enables seamless data capture from growers, spinners, and mills

Connecting the Dots—From Farm to Consumer

Through direct grower engagement and traceability tools like Authentico® wool tracking and Aura Blockchain’s digital passports, Zegna provides full lifecycle transparency:

Textile Genesis Integration:

Support for over 90% of sustainable material certification schemes
Direct certification integrations with standards like Supima, Authentico® Schneider Group, and Alliance for European Flax
Validation of both certified and conventional materials with real-time data integrity
Supply chain collaboration ensuring accuracy across the entire value chain

From Zegna Group Sustainability Report 2024

Read the full Ermenegildo Zegna Group Sustainability Report 2024 to explore their comprehensive approach to traceable luxury materials here.